Marketing Veteran Mitch Gould's Nutritional Products International Prepares Global Health Brands for 2026 U.S. Market Entry

Global health and wellness brands targeting U.S. market entry in 2026 are increasingly engaging with marketing veteran Mitch Gould and his companies, Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and extensive relationships across major retail and e-commerce platforms, Gould's team provides a uniquely engineered market-entry roadmap designed to help international brands successfully launch and scale operations in the United States.

Gould, often described as one of the most connected operators in wellness, sports nutrition, and consumer health sectors, founded NPI on the principle that global brands require a turnkey partner rather than navigating a complex network of disconnected agencies. This philosophy led to the development of his signature system, The Evolution of Distribution, which integrates importation, sales, marketing, logistics, regulatory compliance, and activation into a single synchronized operation. "2026 will reward speed, precision, and omnichannel readiness," Gould stated. "Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles."

The company manages all aspects of market entry, including FDA review, warehousing, retail buyer outreach, influencer campaigns, and national broadcast segments. This comprehensive approach addresses one of the most significant challenges for international manufacturers: intense competition for U.S. shelf space. NPI's Evolution of Distribution system delivers a frictionless "all-under-one-roof" U.S. launch platform that combines importation, warehousing, compliance, retail sales, broker management, and marketing under one expert team.

Gould's century-long family retail heritage continues through its fourth generation, carrying forward a reputation for solving complex market-entry challenges. Under his leadership, NPI and IHM have launched and scaled hundreds of global brands across major retail channels including Amazon, Walmart.com, Walmart, CVS, Walgreens, 7-Eleven, national grocery and pharmacy chains, and sports nutrition channels. Gould's direct access to key retail decision-makers through long-standing relationships opens doors that many brands spend years attempting to reach, significantly accelerating market penetration.

InHealth Media's marketing capabilities provide additional acceleration through digital campaigns, influencer programs, TV segments, and media outreach that build brand awareness rapidly. This integrated approach results in faster time-to-market at dramatically lower cost-of-entry, helping brands avoid expensive missteps and common pitfalls of navigating the U.S. market independently. "International brands often underestimate how difficult and expensive the U.S. market can be," Gould noted. "Our job is to eliminate those barriers. We've refined this system for decades."

With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods sectors, NPI is expanding its roster to prepare the next wave of global entrants. "2026 will be a defining year," Gould added. "Brands that move decisively and strategically will win shelf space, search visibility, and consumer loyalty. We're here to lead them every step of the way." The company's proven track record with hundreds of global brands positions it as a critical resource for manufacturers seeking to establish or expand their presence in the competitive U.S. health and wellness marketplace.