Madame Gabriela Beauty, a clean beauty brand specializing in non-toxic lipstick for women 45+, has launched on Nordstrom.com through The Folklore marketplace. The brand's signature collection of hydrating, buildable lipsticks is now available to Nordstrom's customers nationwide. Founded by Gabriela Navejas, Madame Gabriela originated from a personal mission to create lipstick safe enough for her mother during breast cancer treatment while maintaining bold colors to restore confidence.
The brand's founder explained the motivation behind the products. "When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life," said Gabriela, Founder and CEO of Madame Gabriela Beauty. "I spent two years developing formulas that are gentle on sensitive, mature lips but don't compromise on color or performance. Seeing Madame Gabriela on Nordstrom.com validates that women deserve beauty products that are both safe and beautiful."
Madame Gabriela's signature lipstick collection features clean, non-toxic formulas specifically designed for mature lips. The formulas contain zero parabens, lead, hormone disruptors, or heavy metals. They are powered by Manuka honey for superior hydration and healing, offering buildable, bold colors ranging from natural flush to sophisticated statement shades. The products are created specifically for women 45+ who want age-appropriate beauty without compromise.
At the core of every Madame Gabriela lipstick is premium Manuka honey, described as nature's most powerful moisturizer. Unlike petroleum-based formulas that sit on the surface, Manuka honey penetrates deeply to hydrate and nourish mature lips without heaviness or stickiness. It soothes sensitivity with natural antibacterial and anti-inflammatory properties, prevents settling into fine lines while providing all-day comfort, and heals and protects with vitamins, minerals, and antioxidants that support lip health.
"Manuka honey was a game-changer in our formulation," added Gabriela. "It gives us the hydration and healing properties mature lips need, without any of the toxic ingredients found in traditional lipsticks. It's nature's answer to beautiful, healthy lips at any age." The collection includes five signature shades and a lip conditioner: Sydney (a buildable nude for everyday sophistication), Mexico City (warm red for confident moments), NYC Pink (professional polish with subtle romance), Paris (classic red for timeless elegance), Tulum (perfect rose pink for everyday color), and Saint Tropez (every day lip conditioner). Each shade retails for $38 and is available individually or as part of bundles which include two shades and a complimentary professional makeup brush.
Madame Gabriela's partnership with Nordstrom through The Folklore marketplace represents a significant milestone for the four-year-old brand. The collaboration allows the company to maintain its direct-to-consumer relationships while gaining access to Nordstrom's platform and customer base. "Nordstrom has always been synonymous with quality and trust," added Gabriela. "Being selected for their platform confirms that our commitment to clean ingredients and age-positive beauty resonates with women who refuse to compromise." Madame Gabriela products are also available at FreePeople.com, Anthrolopogie.com, ModaOperandi.com, TheDetoxMarket and MadameGabriela.com.
