Dreamstarters Publishing has been sold by its founder, Mike Fallat, who is now focusing his efforts on advanced marketing systems, automation, and authority-based growth strategies for entrepreneurs. The terms of the sale and the acquiring party remain confidential due to a non-disclosure agreement, but the deal includes a revenue-share arrangement for an undisclosed period. This transaction represents a strategic evolution in Fallat's business approach, moving from publishing operations to marketing mastery.
During its operation, Dreamstarters Publishing successfully published more than 438 Amazon bestselling books, earning recognition for developing repeatable publishing systems and processes designed to help business owners leverage books as growth tools. These systems were considered highly valuable by another publisher and played a key role in the acquisition. The company's track record demonstrates the effectiveness of systematic approaches to publishing for business growth.
Following the sale, Fallat is directing his efforts toward teaching entrepreneurs how to build scalable marketing systems and position themselves as leaders in their industries. He has partnered with an online training company through Market Leader Publishing, where the focus is on helping business owners publish books that establish authority and integrate directly into automated marketing funnels. Market Leader Publishing has been named the preferred publishing partner of Fallat's marketing agency, Lead Marketing Company, creating a unified ecosystem where books, automation, and customer acquisition work together seamlessly.
Fallat's primary focus moving forward will be scaling Lead Marketing CRM, his agency specializing in GoHighLevel-based marketing mastery, including full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services. The agency is supported by a dedicated team of virtual assistants known as GHL Marketing Pros, providing hands-on implementation for businesses using HighLevel software. This approach allows entrepreneurs to leverage sophisticated marketing technology without requiring extensive technical expertise.
"AI has completely changed what's possible in both publishing and marketing," Fallat commented. "Creating a book is faster than ever, but the real leverage comes from what happens after it's published. With GoHighLevel and the systems we've built, entrepreneurs can now turn a book into a lead engine and a fully automated growth platform." This perspective highlights the evolving relationship between content creation and marketing automation in the digital business landscape.
Lead Marketing CRM operates as a full-service marketing agency specializing in building automated, scalable marketing systems for service-based businesses and entrepreneurs. Built on the GoHighLevel platform, the agency designs and manages complete ecosystems including funnels, CRM setup, email and SMS automation, AI-driven follow-up, calendar booking, and pipeline management. In addition to system builds, Lead Marketing CRM offers done-for-you services through its dedicated virtual assistant team, GHL Marketing Pros, providing ongoing execution, optimization, and support for businesses using HighLevel software. The company's mission is to help businesses save time, generate consistent leads, and scale efficiently through smart automation and proven marketing systems.
The sale of Dreamstarters Publishing and Fallat's subsequent focus on marketing automation represents a significant trend in the business development space, where content creation and marketing technology are increasingly integrated. This approach allows entrepreneurs to establish authority through published works while simultaneously building automated systems that convert that authority into business growth. The transition from traditional publishing services to comprehensive marketing ecosystems reflects the evolving needs of modern business owners who seek efficient, scalable solutions for customer acquisition and retention.
